Allstate is here to protect your firsts and every moment in between.

Challenge

Leverage social media to engage a new audience and increase positive sentiment for Allstate.

Insight

First steps. First car. First home. Everyone experiences firsts in life, and they share these milestones on social. Since many firsts are also big insurance moments, we saw an opportunity to join and ultimately own the conversation.

Solution

Here’s to Firsts is a cross-platform social campaign that celebrates people’s firsts through emotionally compelling content. Touching, documentary-style videos, like this one about Ira’s first car, helped show how Allstate stands for more than insurance. We became a crucial part of the conversation so the next time someone thinks of firsts, they’re more likely to think of Allstate.

results

776K
video views
4.4K
engagements
69%
positive
comments
picked up by Muscular Dystrophy Association