Allstate GoodLife

Webby Award Submission

Websites, microsites & rich media in financial services & insurance

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The Challenge

Allstate wanted to turn a collection of static digital content into a meaningful brand experience, reimagining what it means to live the Good Life and providing tangible value to consumers to help them live it.

The Approach

We brought the Good Life to life and gave users a reason to connect with the Allstate brand. Timely, personalized and relevant content encourages users to return to this fully responsive online destination again and again for tips, ideas and deals that can help them protect what matters most.

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